Betterware

A brief history:

Betterware’s roots go back to 1928 in Romford in the East end of London. Edward Willis and Albert Clark decided that they would be able to make more money by selling their bushes door-to-door, and Betterwear Brushes, as the business was then known, began life. The two men had heard about the success of the Fuller Brush Company in the US, and set about trying to make the idea work in the UK. By the early 1930s Willis and Clark had set up a factory in Romford, and had rebranded as Betterware Products, to reflect the fact that it was not just brushes, but other household goods, that were on offer.

After the war many returning servicemen took up roles as salesmen, and the brand continued to develop. However, the late 1970s and early 1980s were difficult times and the company went into receivership. The brand name, which by now had morphed into Betterware, was picked up, and the company experienced its most significant period of growth in the mid 1980s, at which time the first catalogue was produced. Sales increased from £2m in 1983 to £5m in 1986, and the company was floated on the stock market in 1986. The Betterware product range is now also available online, and continues to be a housewife’s favourite.

Betterware by Betterware:

"Betterware has been one of the UK's most successful home shopping companies since 1928, celebrating our 80th Anniversary in 2008. Although we are best known for our extensive Homeware and Housecare cleaning products, our range has grown over the years in response to our customers' needs, and now includes gifts, personal care and beauty, as well as outdoor products."

Product range:

Items are grouped by category, and are now far more extensive than the traditional Betterware product offer that people may have been familiar with in the past, and include a wide variety of goods for the home and garden, as well as gifts.

Also Watch Out For:

The Betterware website has a Customer Offers section, which contains details of all sale items, as well as other relevant offers.

Additional Customer Service Information:



"I have been very impressed with my purchases from Betterware. As well as helping me out with creative ideas for the home, they also have lots of great ideas for birthday and Christmas presents."