The Choice Mail Order
catalogue was originally operated by a company named Henry Wigfall & Son Ltd., but the brand was acquired by Great Universal Stores in 1977.
Choice is now part of the Shop Direct group, as the GUS
catalogue portfolio was bought out by the Barclay brothers in 2004, and merged into the Shop Direct, along with its Littlewoods brands.
"The book of choice for the modern family offering a department store on the doorstep. Shopping from home has never been better with free ordering, free delivery and free returns.
On the user-friendly website www.choice.co.uk we feature the latest deals and offers with extra ranges from DVD's to new fashion so you can always stay up-to-date. Tracking your orders and managing your account online is easy too with all your account information only a click away.
Whether you're revamping your style or upgrading your home, Choice offers the latest range of fashion & footwear and everything for the home from electricals to soft furnishings. There's something for everyone with clothing sizes from 12-26 in catwalk designs or traditional favourites."
As you would expect, Choice offers all you could possibly need for the home and garden, gifts for all the family, as well as extensive ranges of fashions for men, women and children.
There is a dedicated offers section on the website, which brings together all items that have been reduced in price.
Orders from Choice are entitled to free standard delivery, which takes up to 48 hours, and returns are also free. Customers can also apply to operate a credit account, which enables the cost of purchases to be spread over time. Customers with credit accounts can also benefit, from time to time, from ‘buy now pay later’ offers.
"I use Choice mainly for clothing, shoes and some small household items. They also sell a wide range of clothing, toys and gifts and everything for your home. They sometimes have interest free promotions, for three or six months, as well as regular buy now pay later offers."
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